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MAP Price = Minimum Advertized Price
Minimum Advertised Price (MAP Reicing) is the practice whereby a manufacturer and its distributors agree that the latter's resellers will advertise the former's product at certain prices, at or above a price floor (minimum advertised price).
These rules prevent resellers from competing too fiercely on price, thus driving down profits and lowering the manufacturer's reputation as a creator of quality made products. A manufacturer may do this because it wishes to keep resellers profitable, and thus keeping the manufacturer profitable. Others contend that minimum advertised price maintenance, for instance, overcomes a failure in the market for distributional services by ensuring that distributors who invest in promoting the manufacturer's product are able to recoup the additional costs of such promotion in the price they charge consumers. Manufacturers also defend retail minimum advertised price by saying it ensures fair returns, both for manufacturer. According to such agreements, retailers can usually sell M.A.P. restricted items for any price they choose, but may not display in any print or online advertising, a price below the Minimum Advertisable Price.I go to the gym so I can look good naked.
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